Interactive Communications: New Technologies and Future Directions
Interactive Communications: New Technologies and Future Directions
Web Services and Context Horizons
Computer
The role of perceived interactivity in interactive ad processing
The role of perceived interactivity in interactive ad processing
The antecedents of consumers' loyalty toward internet service providers
Information and Management
Improving the quality of online presence through interactivity
Information and Management
IEEE MultiMedia
Property rights, legal issues, and business models in virtual world communities
Electronic Commerce Research
Electronic Commerce Research
Towards optimal navigation through video content on interactive TV
Interacting with Computers
Information Systems Research
MultiTube--Where Web 2.0 and Multimedia Could Meet
IEEE MultiMedia
I tube, you tube, everybody tubes: analyzing the world's largest user generated content video system
Proceedings of the 7th ACM SIGCOMM conference on Internet measurement
Understanding collaborative filtering parameters for personalized recommendations in e-commerce
Electronic Commerce Research
Perceived usefulness and performance of human-to-human communications on television
Computers in Human Behavior
An investigation of user communication behavior in computer mediated environments
Computers in Human Behavior
A descriptive reference framework for the personalisation of e-business applications
Electronic Commerce Research
Traffic analysis of peer-to-peer IPTV communities
Computer Networks: The International Journal of Computer and Telecommunications Networking
Information and Management
Conjoint analysis for IPTV service
Expert Systems with Applications: An International Journal
The integration of home-automation and IPTV system and services
Computer Standards & Interfaces
A framework for evaluating business lead users' virtual reality innovations in Second Life
Electronic Commerce Research
How to best characterize the personalization construct for e-services
Expert Systems with Applications: An International Journal
Continued usage of technology versus situational factors: An empirical analysis
Journal of Engineering and Technology Management
The “I Designed It Myself” Effect in Mass Customization
Management Science
Extending the TAM for a t-commerce
Information and Management
An integrated music video browsing system for personalized television
Expert Systems with Applications: An International Journal
Avatar-based innovation: Consequences of the virtual co-creation experience
Computers in Human Behavior
Applying text-mining to personalization and customization research literature - Who, what and where?
Expert Systems with Applications: An International Journal
Electronic Commerce Research and Applications
Exploring the disseminating behaviors of eWOM marketing: persuasion in online video
Electronic Commerce Research
What makes consumers buy from Internet? A longitudinal study of online shopping
IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems and Humans
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The aim of this research is twofold. Firstly, it analyzes how the two main features of Internet Protocol Television (IPTV), interactivity and personalization, influence both customers' perceived performance and involvement with a web-based information service. Secondly, it studies whether personalization and interactivity improve customer purchase intentions of this service through IPTV. We developed a 2脳2 between-subjects factorial design and applied MANOVA analyses. Findings verify that interactivity and personalization foster customer involvement with the service, perceived performance of IPTV and purchase intentions. Moreover, interactivity promotes the effect of personalization on perceived performance and customer involvement. This research concludes that customers' involvement and purchase behavior are not derived exclusively from their relationship with the firm, but also from connections established in the channel with other customers. Customers also appreciate participating in the service provision process, so firms should promote personalization activities during the purchase in order to improve customers' performance evaluation.