The Role of the Management Sciences in Research on Personalization
Management Science
User interface features influencing overall ease of use and personalization
Information and Management
Personalization technologies: a process-oriented perspective
Communications of the ACM - The digital society
Automatic construction of personalized customer interfaces
Proceedings of the 11th international conference on Intelligent user interfaces
Collaborative Filtering Using Dual Information Sources
IEEE Intelligent Systems
Journal of Management Information Systems
Satisfaction with Internet-Based Services: The Role of Expectations and Desires
International Journal of Electronic Commerce
What, Who and Where: Insights into Personalization
HICSS '08 Proceedings of the Proceedings of the 41st Annual Hawaii International Conference on System Sciences
International Journal of Electronic Commerce
Multidimensional credibility model for neighbor selection in collaborative recommendation
Expert Systems with Applications: An International Journal
Applying text-mining to personalization and customization research literature - Who, what and where?
Expert Systems with Applications: An International Journal
Affective and cognitive design for mass personalization: status and prospect
Journal of Intelligent Manufacturing
Electronic Commerce Research
Hi-index | 12.05 |
During the past few decades, the importance of personalization has been emphasized frequently in the field of e-services. Since there are various dimensions in the implementation of personalization, a variety of personalization strategies have been developed and embodied. Yet, little is known about the impact of different personalization dimensions on customer retention, which is the fundamental objective of personalization. This results in a lack of consensus about how best to characterize the personalization construct. In order to solve this problem, this study empirically investigates the effect of each classified personalization strategy and proposes the most highly recommended combination of personalization dimensions.