Personalization versus Privacy: An Empirical Examination of the Online Consumer's Dilemma
Information Technology and Management
Personalization technologies: a process-oriented perspective
Communications of the ACM - The digital society
Service systems, service scientists, SSME, and innovation
Communications of the ACM - Services science
HICSS '07 Proceedings of the 40th Annual Hawaii International Conference on System Sciences
Seeding the survey and analysis of research literature with text mining
Expert Systems with Applications: An International Journal
Information Services and Use
User language model for collaborative personalized search
ACM Transactions on Information Systems (TOIS)
Theory of personalization of appearance: why users personalize their pcs and mobile phones
Human-Computer Interaction
Context-aware system for proactive personalized service based on context history
Expert Systems with Applications: An International Journal
How to best characterize the personalization construct for e-services
Expert Systems with Applications: An International Journal
Assessing users' product-specific knowledge for personalization in electronic commerce
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Profiling 40 Years of Research in Simulation & Gaming
Simulation and Gaming
Evaluation of a personalized digital library based on cognitive styles: Adaptivity vs. adaptability
International Journal of Information Management: The Journal for Information Professionals
A unified model of the co-creation process
Expert Systems with Applications: An International Journal
Electronic Commerce Research
Hi-index | 12.05 |
Personalization and customization have numerous definitions that are sometimes used interchangeably in the literature. This study combines a text-mining approach for profiling personalization and customization research with a traditional literature review in order to distinguish the main characteristics of these two research streams. Research profiling with search words personalization and customization is conducted using the Web of Science literature database. The elements typical to the personalization and customization research are identified. Personalization research has a strong focus on technology and the internet; in addition to which it emphasizes customers' needs and preferences as well as information collection for user modeling and recommender systems. Customization is an older research stream, and the main body of the research has focused on tangible products but has lately initiated research in service fields. Based on the insights gained from research profiling and literature review, this study suggests a new classification of concepts linked to personalization.