Personalization technologies: a process-oriented perspective

  • Authors:
  • Gediminas Adomavicius;Alexander Tuzhilin

  • Affiliations:
  • University of Minnesota, Minneapolis;New York University, New York

  • Venue:
  • Communications of the ACM - The digital society
  • Year:
  • 2005

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Abstract

By leveraging customer reactions to personalized products and services, companies continuously improve their personalization processes through an iterative feedback loop resulting in the `virtuous cycle' of personalization.