Information delivery systems: an exploration of Web pull and push technologies
Communications of the AIS
A case study in pervasive retail
WMC '02 Proceedings of the 2nd international workshop on Mobile commerce
I-Mode Developer's Guide
Location Privacy in Pervasive Computing
IEEE Pervasive Computing
Information Systems Research
Developing Consumer-Friendly Pervasive Retail Systems
IEEE Pervasive Computing
Predicting e-services adoption: a perceived risk facets perspective
International Journal of Human-Computer Studies - Special issue on HCI and MIS
Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model
Information Systems Research
Personalization versus Privacy: An Empirical Examination of the Online Consumer's Dilemma
Information Technology and Management
Personalization technologies: a process-oriented perspective
Communications of the ACM - The digital society
Value-based Adoption of Mobile Internet: An empirical investigation
Decision Support Systems
Information Systems Research
An Extended Privacy Calculus Model for E-Commerce Transactions
Information Systems Research
Privacy-enhanced personalization
Communications of the ACM
RFID, privacy and the perception of risk: A strategic framework
The Journal of Strategic Information Systems
Management Information Systems for the Information Age
Management Information Systems for the Information Age
Location-Based Services: Back to the Future
IEEE Pervasive Computing
Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging
International Journal of Mobile Communications
Surrogate object based data mining for distributed mobile systems
Proceedings of the 9th International Conference on Advances in Mobile Computing and Multimedia
The effects of location personalization on individuals' intention to use mobile services
Decision Support Systems
Journal of Medical Systems
A Value Sensitive Design Investigation of Privacy Enhancing Tools in Web Browsers
Decision Support Systems
Theories in online information privacy research: A critical review and an integrated framework
Decision Support Systems
The impacts of intrinsic and extrinsic motivators on ubiquitous delivery decision making
International Journal of Mobile Communications
Making Decisions about Privacy: Information Disclosure in Context-Aware Recommender Systems
ACM Transactions on Interactive Intelligent Systems (TiiS)
Moderating effect of privacy self-efficacy on location-based mobile marketing
International Journal of Mobile Communications
Explaining customers' willingness to use mobile network-based pay-as-you-drive insurances
International Journal of Mobile Communications
Quantify sales impact of location-based advertising
International Journal of Mobile Communications
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Despite the vast opportunities offered by location-aware marketing (LAM), mobile customers' privacy concerns appear to be a major inhibiting factor in their acceptance of LAM. This study extends the privacy calculus model to explore the personalization-privacy paradox in LAM, with considerations of personal characteristics and two personalization approaches (covert and overt). Through an experimental study, we empirically validated the proposed model. Results suggest that the influences of personalization on the privacy risk/benefit beliefs vary upon the type of personalization systems (covert and overt), and that personal characteristics moderate the parameters and path structure of the privacy calculus model.