Unpacking "privacy" for a networked world
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
User needs for location-aware mobile services
Personal and Ubiquitous Computing
Privacy Issues in Location-Aware Mobile Devices
HICSS '04 Proceedings of the Proceedings of the 37th Annual Hawaii International Conference on System Sciences (HICSS'04) - Track 5 - Volume 5
Personalization versus Privacy: An Empirical Examination of the Online Consumer's Dilemma
Information Technology and Management
A study of the short message service of a nationwide cellular network
Proceedings of the 6th ACM SIGCOMM conference on Internet measurement
Mobile marketing: the role of permission and acceptance
International Journal of Mobile Communications
A relevancy-based services view for driving adoption of wireless web services in the U.S.
Communications of the ACM - Barbara Liskov: ACM's A.M. Turing Award Winner
Location-based services deployment and demand: a roadmap model
Electronic Commerce Research
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This study analyses the effects of perceived relevance and perceived vulnerability on approach and avoidance intentions toward location-based mobile marketing LBMM and investigates the moderating effect of privacy self-efficacy PSE. For this, the study considers two types of consumers' approach intentions and two types of their avoidance intentions to provide a better understanding of LBMM adoption. The results of an online survey of 1864 mobile phone users in the USA indicate that perceived relevance had positive effects of both types of consumers' approach intentions but negative effects only on their willingness to refuse. In addition, perceived vulnerability had positive effects on both types of consumers' avoidance intentions as well as their willingness to pretest. PSE had significant moderating effects on the relationships between perceived relevance/perceived vulnerability and approach/avoidance intentions. These results have important theoretical and practical implications.