Location-based services deployment and demand: a roadmap model

  • Authors:

  • Krassie Petrova;Bin Wang

  • Affiliations:

  • Auckland University of Technology, Auckland, New Zealand;Auckland University of Technology, Auckland, New Zealand

  • Venue:
  • Electronic Commerce Research
  • Year:
  • 2011

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Abstract

The advancements in mobile, wireless and positioning technologies have enabled applications and services such as route guiding and emergency call-out assistance. These and other similar services have become known as `location-based services' (LBS). The literature on LBS development and deployment addresses technological issues (for example, usability and integration) and issues related to LBS implementation--including LBS business models, adoption and customer concerns and requirements. In the study presented here LBS development and deployment were investigated from a case study perspective and the LBS landscape is explored and analyzed. The study finds that while the regulatory environment has played a critical role as a success factor in the markets investigated some of innovative business approaches may have been equally important as customer demand generators. Economies on the road to deploying LBS should therefore focus on creating a supportive environment encouraging the development of services, which meet the identified needs and requirements of the target customer market.