Where the action is: the foundations of embodied interaction
Where the action is: the foundations of embodied interaction
The Freedom Economy: Gaining the Mcommerce Edge in the Era of the Wireless Internet
The Freedom Economy: Gaining the Mcommerce Edge in the Era of the Wireless Internet
Preserving Privacy in Environments with Location-Based Applications
IEEE Pervasive Computing
User needs for location-aware mobile services
Personal and Ubiquitous Computing
Location Based Services
Location-based services deployment and demand: a roadmap model
Electronic Commerce Research
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The objective of this study was to assess the response to location-based services (LBS) by three key demographic groups within the United Kingdom. This study took the form of a survey of relevant demographics, attitudes and consumer behaviour undertaken via a web-based survey. Results are based on over 1200 respondents, filtered and segmented into three demographic groups who are typically early adopters of new technology. There were positive attitudes towards a range of LBS, with the major exception being location-based advertising. There were mixed views towards location-based gaming and safety camera information. There were low levels of awareness of many services. The levels of use were typically under 20% for all types of LBS.