Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users
Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users
M-Commerce: Technologies,Services,and Business Models
M-Commerce: Technologies,Services,and Business Models
Wireless Rules: New Marketing Strategies for Customer Relationship Management Anytime, Anywhere
Wireless Rules: New Marketing Strategies for Customer Relationship Management Anytime, Anywhere
M-Business: The Race to Mobility
M-Business: The Race to Mobility
Wireless Commerce: Marketing Issues and Possibilities
HICSS '01 Proceedings of the 34th Annual Hawaii International Conference on System Sciences ( HICSS-34)-Volume 9 - Volume 9
Foundations of SMS Commerce Success: Lessons from SMS Messaging and Co-Opetition
HICSS '03 Proceedings of the 36th Annual Hawaii International Conference on System Sciences (HICSS'03) - Track 3 - Volume 3
Mobile communications and mobile services
International Journal of Mobile Communications
New services in 3G new business models for streaming and video
International Journal of Mobile Communications
Towards an appropriate business model for m-commerce
International Journal of Mobile Communications
A study on direction of development of business to customer m-commerce
International Journal of Mobile Communications
Under the skin: short-range embedded wireless technology
International Journal of Information Management: The Journal for Information Professionals
The mobile commerce value chain: analysis and future developments
International Journal of Information Management: The Journal for Information Professionals
Self-regulation of mobile marketing aimed at children: an overview of the Spanish case
Journal of Theoretical and Applied Electronic Commerce Research
User-device attachment scale development and initial test
International Journal of Mobile Communications
Estimating the capacity of the Location-Based Advertising channel
International Journal of Mobile Communications
Consumer responsiveness to mobile marketing
International Journal of Mobile Communications
Unveiling managers' perceptions of the critical success factors for SMS based campaigns
International Journal of Mobile Communications
International Journal of Mobile Communications
International Journal of Mobile Communications
International Journal of Mobile Communications
The effectiveness of targeted mobile advertising in selling mobile services: an empirical study
International Journal of Mobile Communications
Barcode enabled m-commerce: strategic implications and business models
International Journal of Mobile Communications
Advertising via wireless networks
International Journal of Mobile Communications
Factors influencing consumers' willingness to accept mobile advertising: a conceptual model
International Journal of Mobile Communications
Uncovering patterns in mobile advertising opt-in behaviour: a decision hierarchy approach
International Journal of Mobile Communications
Enhancing mobile advertising via Bluetooth technology
International Journal of Mobile Communications
An analysis of the potential for mobile auctions in China
International Journal of Mobile Communications
Telematics and Informatics
Conceptualising fun in mobile commerce environments
International Journal of Mobile Communications
Consumer acceptance of SMS advertising: a study of American and Turkish consumers
International Journal of Mobile Communications
m-Health adoption and sustainability prognosis from a care givers' and patients' perspective
SAICSIT '10 Proceedings of the 2010 Annual Research Conference of the South African Institute of Computer Scientists and Information Technologists
Smart mobile media services: consumer intention model
Proceedings of the 8th International Conference on Advances in Mobile Computing and Multimedia
Modeling users' acceptance of mobile services
Electronic Commerce Research
Review: Mobile marketing research: The-state-of-the-art
International Journal of Information Management: The Journal for Information Professionals
gSCorr: modeling geo-social correlations for new check-ins on location-based social networks
Proceedings of the 21st ACM international conference on Information and knowledge management
Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment
Electronic Commerce Research and Applications
The Impact of the Internet on Marketing Strategy: Revisiting Early Predictions
International Journal of E-Business Research
Factors influencing mobile advertising avoidance
International Journal of Mobile Communications
Development and validation of an instrument to measure user perceived service quality of mHealth
Information and Management
Moderating effect of privacy self-efficacy on location-based mobile marketing
International Journal of Mobile Communications
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The escalation and convergence of distributed networks and wireless telecommunications has created a tremendous potential platform for providing business services. In consumer markets, mobile marketing is expected to be a key growth area. The immediacy, interactivity and mobility of wireless devices provide a novel platform for marketing. The personal and ubiquitous nature of devices means that interactivity can be provided anytime and anywhere. However, as experience has shown, it is important to keep the consumer in mind. Mobile marketing permission and acceptance are core issues that marketers have yet to fully explain or resolve. This paper provides direction in this area. After briefly discussing some background on mobile marketing, the paper conceptualises key characteristics for mobile marketing permission and acceptance. The paper concludes with predictions on the future of mobile marketing and some core areas of further research.