Barcode enabled m-commerce: strategic implications and business models

Authors:
Eusebio Scornavacca Jr.;Stuart J. Barnes
Affiliations:
School of Information Management, Victoria University of Wellington, P.O. Box 600, Wellington, New Zealand.;School of Management, University of East Anglia, Norwich NR4 7TJ, UK
Venue:
International Journal of Mobile Communications
Year:
2006

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Abstract

This paper provides background on the use of barcodes for the provision of mobile commerce (m-commerce) services. It presents three cases where this technology has been used in Japan, New Zealand and the UK. Subsequently, these are used as the basis for a discussion and analysis of the key business models and strategic implications for particular markets. The paper concludes with predictions for the market and directions for future research.