Rising sun: iMode and the wireless Internet

Authors:
Stuart J. Barnes;Sid L. Huff
Affiliations:
Victoria University of Wellington, New Zealand;Victoria University of Wellington, New Zealand
Venue:
Communications of the ACM - Blueprint for the future of high-performance networking
Year:
2003

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Abstract

Applying technology acceptance theory to understand why iMode has become so popular in Japan, and whether its popularity will extend to the rest of the world.