Investigating the dynamics of the m-commerce value system: a comparative viewpoint

Authors:
Ofir Turel;Yufei Yuan
Affiliations:
DeGroote School of Business, McMaster University, 1280 Main St. West, Hamilton, Ontario L8S 4M4, Canada.;DeGroote School of Business, McMaster University, 1280 Main St. West, Hamilton, Ontario L8S 4M4, Canada
Venue:
International Journal of Mobile Communications
Year:
2006

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Abstract

In order to foster the acceptance of m-commerce services, it is vital to understand the intra-industry interactions and dynamics. While previous studies utilised mainly individual-level perceptions and social influence models to explain the growth of m-commerce, this study offers a strategic viewpoint that may partially account for the slow diffusion of m-commerce services. Analytic induction is applied and a value system analysis is used to identify the differences in the dynamics of the e-commerce and m-commerce industries, and detect plausible key structural barriers to m-commerce diffusion.