ICEC '05 Proceedings of the 7th international conference on Electronic commerce
International Journal of Mobile Communications
International Journal of Mobile Communications
Investigating the dynamics of the m-commerce value system: a comparative viewpoint
International Journal of Mobile Communications
A secure and efficient authentication scheme for mobile users
International Journal of Mobile Communications
A comparative study of value-added mobile services in Finland and Taiwan
International Journal of Mobile Communications
The effectiveness of targeted mobile advertising in selling mobile services: an empirical study
International Journal of Mobile Communications
Global connectivity through wireless network technology: a possible solution for poor countries
International Journal of Mobile Communications
Investigating homeworkers' usage of mobile phones for overcoming feelings of professional isolation
International Journal of Mobile Communications
Task-technology fit for mobile locatable information systems
Decision Support Systems
Research Approaches to Mobile Use in the Developing World: A Review of the Literature
The Information Society
Proceedings of the Designing Interactive Systems Conference
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Mobile commerce, a subset of e-commerce, conducted through mobile devices using wireless telecommunications network is poised to change the market place globally. According to Jupiter Research, Mobile commerce (m-commerce) industry is expected to be 22 billion USD globally. In Thailand, users seem to believe that general content such as news, weather and sports should be low-cost or free. However, innovative pricing schemes and services are expected to attract more users. Thus, the understanding of the value space between e-commerce and m-commerce is becoming important, so innovative services can be targeted to attract more users towards m-commerce. In this paper, the authors have attempted to identify and understand the adoption issues and value space between e-commerce and m-commerce in Thailand, by primarily surveying students from a private university in Bangkok. In this study, we have been able to identify that "ubiquity" or "everywhere available" value drives the adoption and usage of mobile device as theorised in earlier research.