On the usefulness and ease of use of location-based services: insights into the information system innovator's dilemma

  • Authors:

  • Iris Junglas

  • Affiliations:

  • University of Houston, C.T. Bauer College of Business, Decision and Information Sciences Department, Houston, TX 77204-6021, USA

  • Venue:
  • International Journal of Mobile Communications
  • Year:
  • 2007

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Abstract

Some recent technology innovations display the functionalities that are significantly different from any predecessor. This presents an impending dilemma for innovators as the potential consumers often lack a reference point for judging the usefulness and ease of use of a new system. Exemplary for Location-Based Services (LBS), this paper examines the perceptions of usefulness and ease of use before as well as after adoption across a variety of tasks using the Technology Acceptance Model (TAM). An experimental environment is chosen, which provides 58 subjects with ubiquitous access to LBS.