A study of the adoption behaviour for In-Car GPS navigation systems

  • Authors:

  • Chin-Lung Hsu;Judy Chuan-Chuan Lin

  • Affiliations:

  • Department of Information Management, Dayeh University, 168 University Rd., Dacun, Changhua 515, Taiwan.;Department of Computer Science and Information Management, Soochow University, 56 Kueiyang Street, Section 1, Taipei 100, Taiwan

  • Venue:
  • International Journal of Mobile Communications
  • Year:
  • 2010

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Abstract

While In-Car Global Positioning System (GPS) navigation system is useful for drivers, the penetration rate remains relatively low. This study was based on the DeLone and McLean (D&M) Information System (IS) success model that incorporates reference group influences as belief-related constructs to assess the successfulness of In-Car GPS navigation systems. The research was done through a survey of 258 In-Car GPS navigation system subjects via the internet. The findings indicated that both D&M factors and reference group influences played important roles in measuring the success of GPS navigation devices. The results may provide further insights into GPS-related marketing strategies.