Chinese consumer's adoption intention towards 3G mobile phone

Authors:
Matthew T. Liu;Lee-Lien Huang;Alexander Nai-Chi Chen
Affiliations:
Faculty of Business and Administration, University of Macau, Luso Building, Av. Padre Tomas Pereira S.J.Taipa, Macau SAR, China.;School of Management Development, Feng Chia University, 100, Wenhwa Road, Seatwen, Taichung, Tawian 40724, ROC.;Macau University of Science and Technology, Macau A109, Avenue Wai Long, Taipa, Macau SAR, China
Venue:
International Journal of Mobile Communications
Year:
2008

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Abstract

This research paper proposed a model for the adoption of wireless communication technology. Specifically, we examined factors affecting the adoption of 3G mobile phone in China. This research is primarily based on a telephone survey with a valid sample of 280 random respondents who have experience in using 3G mobile phones from five major cities in China. The empirical result shows that 'technology cluster' is significantly important, while other factors in predicting user's intention to adopt 3G mobile phone are not significant. To some extent, it is contradictory to some existing innovation adoption literatures. Practical and theoretical implications and explanations are provided. Further research in this area is highly recommended.