A structural model of end user computing satisfaction and user performance
Information and Management
Implementation in a world of workstations and networks
Information and Management
Developing and validating an instrument for measuring user-perceived web quality
Information and Management
Adoption of Mobile Devices/Services — Searching for Answers with the UTAUT
HICSS '06 Proceedings of the 39th Annual Hawaii International Conference on System Sciences - Volume 06
A study of MVNO diffusion and market structure in the EU, US, Hong Kong, and Singapore
Telematics and Informatics
Determinants of adoption of mobile games under mobile broadband wireless access environment
Information and Management
Past, present and future of mobile payments research: A literature review
Electronic Commerce Research and Applications
Chinese consumer's adoption intention towards 3G mobile phone
International Journal of Mobile Communications
Information and Management
Towards an understanding of the consumer acceptance of mobile wallet
Computers in Human Behavior
Proceedings of the 5th International Conference on Ubiquitous Information Management and Communication
Measuring the technology gap of APEC integrated telecommunications operators
Telecommunications Policy
Journal of Systems and Software
Hierarchical spectrum market and the design of contracts for mobile providers
ACM SIGMOBILE Mobile Computing and Communications Review
Competition in wholesale markets: Do MNOs compete to host MVNOs?
Telecommunications Policy
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This study seeks to validate a comprehensive model of consumer acceptance in the context of MVNOs. While the MVNO business model has gained much popularity over the past few years, it shows a sign of drastic decrease. This study uses the unified theory of acceptance and the use of technology (UTAUT) model with constructs from the innovation diffusion theory (IDT) such as compatibility, relative advantage and social influence. Structural equation modeling is used to construct a predictive model of attitudes toward the MVNO services. While the model confirms the classical role of technology adoption factors (i.e., perceived usefulness and ease of use are key antecedents to consumers' intention), the results also show that users' intention and usage are influenced by IDT factors. The model brings together extant research on MVNO and provides an important cluster of antecedents to eventual technology acceptance via constructs of behavioral intention to use and to the actual MVNO usage. Policy implications of MVNO are discussed in terms of consumer adoption and market diffusion.