Towards an understanding of the consumer acceptance of mobile wallet

Authors:
Dong-Hee Shin
Affiliations:
Department of Interaction Science (WCU funded program), Sungkyunkwan University (SKK Univ.), International Hall, 53 Myeongnyun-dong 3-ga, Jongno-gu, Seoul 110-745, Republic of Korea
Venue:
Computers in Human Behavior
Year:
2009

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Abstract

This study seeks to validate a comprehensive model of consumer acceptance in the context of mobile payment. It uses the unified theory of acceptance and use of technology (UTAUT) model with constructs of security, trust, social influence, and self-efficacy. Structural equation modeling is used to construct a predictive model of attitudes toward the mobile wallet. Individuals' responses to questions about attitude and intention to adopt/use a mobile wallet were collected and analyzed with various factors modified from UTAUT. While the model confirms the classical role of technology acceptance factors (i.e., perceived usefulness and ease of use are key antecedents to users' attitude), the results also show that users' attitudes and intentions are influenced by perceived security and trust. In the extended model, the moderating effects of demographics on the relations among the variables were found to be significant. The proposed model brings together extant research on mobile payment and provides an important cluster of antecedents to eventual technology acceptance via constructs of behavioral intention to use and actual system usage.