Being there: the subjective experience of presence
Presence: Teleoperators and Virtual Environments
Quantifying immersion in virtual reality
Proceedings of the 24th annual conference on Computer graphics and interactive techniques
Hamlet on the Holodeck: The Future of Narrative in Cyberspace
Hamlet on the Holodeck: The Future of Narrative in Cyberspace
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Information Systems Research
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Presence: Teleoperators and Virtual Environments - Fourth international workshop on presence
Personalised hypermedia presentation techniques for improving online customer relationships
The Knowledge Engineering Review
Consumer behavior in online game communities: A motivational factor perspective
Computers in Human Behavior
Changing the virtual self: avatar transformations in popular games
Proceedings of the 3rd Australasian conference on Interactive entertainment
Measuring Presence in Virtual Environments: A Presence Questionnaire
Presence: Teleoperators and Virtual Environments
Computers in Human Behavior
Predicting presence: Constructing the Tendency toward Presence Inventory
International Journal of Human-Computer Studies
Towards an understanding of the consumer acceptance of mobile wallet
Computers in Human Behavior
Falling in love with online games: The uses and gratifications perspective
Computers in Human Behavior
Responses to an advergaming campaign on a mobile social networking site: An initial research report
Computers in Human Behavior
Electronic Commerce Research and Applications
Immersion in computer games: the role of spatial presence and flow
International Journal of Computer Games Technology
Do customization programs of e-commerce companies lead to better relationship with consumers?
Electronic Commerce Research and Applications
Personalised gaming: a motivation and overview of literature
Proceedings of The 8th Australasian Conference on Interactive Entertainment: Playing the System
Loyalty Due to Others: The Relationships Among Challenge, Interdependence, and Online Gamer Loyalty
Journal of Computer-Mediated Communication
More than flow: revisiting the theory of four channels of flow
International Journal of Computer Games Technology
Who Plays Games Online?: The Relationship Between Gamer Personality and Online Game Use
International Journal of E-Business Research
Why do not satisfied consumers show reuse behavior? The context of online games
Computers in Human Behavior
Who Plays Games Online?: The Relationship Between Gamer Personality and Online Game Use
International Journal of E-Business Research
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Software designers often attempt to increase the customizability of their products to facilitate human-computer interaction and improve user response. However, exactly how customizability affects online gaming is unclear. This study posits that customization enhances gamer immersion satisfaction and loyalty. The study sample consists of 865 online gamers who provided valid responses to an online survey. Three models are compared using structural equation modeling: a partial mediator model, in which customization increases gamer loyalty directly and indirectly via enhanced immersion satisfaction; a full mediator model, in which immersion satisfaction fully mediates how customization influences loyalty; and an independent variable model, in which customization and immersion satisfaction are independent variables impacting gamer loyalty. The results of this study demonstrate that the partial mediator model significantly outperforms the other two models, suggesting that online game providers that increase customization and satisfy gamer needs regarding immersion can better foster gamer loyalty.