Falling in love with online games: The uses and gratifications perspective

  • Authors:

  • Jen-Her Wu;Shu-Ching Wang;Ho-Huang Tsai

  • Affiliations:

  • Department of Information Management, National Sun Yat-Sen University, 70, Lien-Hai Rd., Kaohsiung 80424, Taiwan;Department of Information Management, National Sun Yat-Sen University, 70, Lien-Hai Rd., Kaohsiung 80424, Taiwan and Department of Information Management, National Kaohsiung Marine University, 142 ...;Taiwan Semiconductor Manufacturing Company Limited, 1, Nan-Ke North Rd., Tainan Science Park, Tainan 74147, Taiwan

  • Venue:
  • Computers in Human Behavior
  • Year:
  • 2010

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Abstract

Playing online games is experience-oriented but few studies have explored the user's initial (trial) reaction to game playing and how this further influences a player's behavior. Drawing upon the Uses and Gratifications theory, we investigated players' multiple gratifications for playing (i.e. achievement, enjoyment and social interaction) and their experience with the service mechanisms offered after they had played an online game. This study explores the important antecedents of players' proactive ''stickiness'' to a specific online game and examines the relationships among these antecedents. The results show that both the gratifications and service mechanisms significantly affect a player's continued motivation to play, which is crucial to a player's proactive stickiness to an online game.