Teams and Technology: Fulfilling the Promise of the New Organization
Teams and Technology: Fulfilling the Promise of the New Organization
Virtual Teams: What are their Characteristics, and Impact on Team Performance?
Computational & Mathematical Organization Theory
A model to develop effective virtual teams
Decision Support Systems
Information and Management
Consumer perception of interface quality, security, and loyalty in electronic commerce
Information and Management
Virtual travel communities and customer loyalty: Customer purchase involvement and web site design
Electronic Commerce Research and Applications
Falling in love with online games: The uses and gratifications perspective
Computers in Human Behavior
Adding clicks to bricks: A study of the consequences on customer loyalty in a service context
Electronic Commerce Research and Applications
Electronic Commerce Research and Applications
Loyalty Due to Others: The Relationships Among Challenge, Interdependence, and Online Gamer Loyalty
Journal of Computer-Mediated Communication
| Hi-index | 0.00 |
Online games have emerged as popular computer applications and gamer loyalty is vital to game providers, since online gamers frequently switch between games. Online gamers often participate in teams also. This study investigates whether and how team participation improves loyalty. We utilized a cross-sectional design and an online survey, with 546 valid responses from online game subjects. Confirmatory factor analysis was applied to assess measurement reliability and validity directly, and structural equation modeling was utilized to test our hypotheses. The results indicate that participation in teams motivates online gamers to adhere to team norms and satisfies their social needs, also enhancing their loyalty. The contribution of this research is the introduction of social norms to explain online gamer loyalty.