Computers in Human Behavior
Customization, immersion satisfaction, and online gamer loyalty
Computers in Human Behavior
Falling in love with online games: The uses and gratifications perspective
Computers in Human Behavior
Internet applications use and personality
Telematics and Informatics
An investigation of the smartphone user's in-game purchase intention
International Journal of Mobile Communications
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Online games resemble miniature societies, in which social interactions occur within a virtual world. Previous studies have realized that the main motivation in playing games is to fulfill interpersonal needs. Players expect to own great interpersonal attraction to help them develop ideal interpersonal relationships. In the real world, individual outward appearance and social status are two important factors having influence on interpersonal attraction. In online games, the outward appearance of characters can be manipulated by changing the clothes and accessories used by those characters. This study proposes that difference in outward appearance, as in real society, affects player interpersonal attraction assessments. Additionally, when game experience and performance of players are accumulated, their grade in game would be raised. This study also proposes that the variation of role grade would influence its social status and the attitude of others. This study conducts experiments, and the results verify that a game character with high outward attractiveness and social status acquires higher online interpersonal attraction than one with low outward attractiveness and social status, and vice versa.