Differential social attributions toward computing technology: An empirical investigation
International Journal of Human-Computer Studies
The effect of Internet general privacy concern on customer behavior
Electronic Commerce Research
Personality and self reported mobile phone use
Computers in Human Behavior
Computers in Human Behavior
Who blogs? Personality predictors of blogging
Computers in Human Behavior
Personality and motivations associated with Facebook use
Computers in Human Behavior
Information Systems Research
Adolescent self-control and music and movie piracy
Computers in Human Behavior
Who interacts on the Web?: The intersection of users' personality and social media use
Computers in Human Behavior
An investigation of Big Five and narrow personality traits in relation to Internet usage
Computers in Human Behavior
Computers in Human Behavior
Social network use and personality
Computers in Human Behavior
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Many studies have looked at how personality influences a particular Internet application. This study used another approach and considered several applications in a single study. Using hierarchical multiple regression and with a sample of mostly young Internet users, this study provided a holistic picture of how personality traits affected usage level of 22 applications. Personality traits affect application usage level differently because of the underlying characteristics of applications. Generally, the more an Internet application possess characteristics of simplicity, basic applications needed for surfing the Internet, having been with us for a long time, popular, easy to use, low risk and general online leisure activities, the more likely its usage level will be less influenced by the personality of users. This study suggested that changes in the characteristics of applications over time cause personality's impact on usage level to change as well. Openness to experience has a limited impact. It reflects the rapid maturity of Internet applications.