Social network use and personality

  • Authors:
  • Yair Amichai-Hamburger;Gideon Vinitzky

  • Affiliations:
  • The Research Center for Internet Psychology (CIP), Sammy Ofer School of Communication, Interdisciplinary Center (IDC), Herzliya, Israel;Department of Economics and Business Management, Ariel University Center of Samaria, Israel

  • Venue:
  • Computers in Human Behavior
  • Year:
  • 2010

Quantified Score

Hi-index 0.02

Visualization

Abstract

Studies have shown a connection between the individual personality of the user and the way he or she behaves on line. Today many millions of people around the world are connected by being members of various Internet social networks. Ross et al. (2009) studied the connection between the personality of the individual users and their behavior on a social network. They based their study on the self-reports of users of Facebook, one of the most popular social networks, and measured five personality factors using the NEO-PI-R (Costa & McCrae, 1992) questionnaire. They found that while there was a connection between the personalities of surfers and their behavior on Facebook, it was not strong. This study is based on that of Ross et al. (2009), but in our study the self-reports of subjects, were replaced by more objective criteria, measurements of the user-information upload on Facebook. A strong connection was found between personality and Facebook behavior. Implications of the results are discussed.