A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage

Authors:
David John Hughes;Moss Rowe;Mark Batey;Andrew Lee
Affiliations:
Psychometrics at Work Research Group, Manchester Business School East, The University of Manchester, United Kingdom;Psychometrics at Work Research Group, Manchester Business School East, The University of Manchester, United Kingdom and Department of Psychology, University of Bath, United Kingdom;Psychometrics at Work Research Group, Manchester Business School East, The University of Manchester, United Kingdom;Psychometrics at Work Research Group, Manchester Business School East, The University of Manchester, United Kingdom
Venue:
Computers in Human Behavior
Year:
2012

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Abstract

Social networking sites (SNS) are quickly becoming one of the most popular tools for social interaction and information exchange. Previous research has shown a relationship between users' personality and SNS use. Using a general population sample (N=300), this study furthers such investigations by examining the personality correlates (Neuroticism, Extraversion, Openness-to-Experience, Agreeableness, Conscientiousness, Sociability and Need-for-Cognition) of social and informational use of the two largest SNS: Facebook and Twitter. Age and Gender were also examined. Results showed that personality was related to online socialising and information seeking/exchange, though not as influential as some previous research has suggested. In addition, a preference for Facebook or Twitter was associated with differences in personality. The results reveal differential relationships between personality and Facebook and Twitter usage.