An Algorithm for Multi-relational Discovery of Subgroups
PKDD '97 Proceedings of the First European Symposium on Principles of Data Mining and Knowledge Discovery
The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity (2nd Edition)
The Persona Lifecycle: Keeping People in Mind Throughout Product Design
The Persona Lifecycle: Keeping People in Mind Throughout Product Design
Information and Management
HICSS '08 Proceedings of the Proceedings of the 41st Annual Hawaii International Conference on System Sciences
Users' personality and perceived ease of use of digital libraries: The case for resistance to change
Journal of the American Society for Information Science and Technology
Information Systems Research
Social network use and personality
Computers in Human Behavior
The influence of personality on Facebook usage, wall postings, and regret
Computers in Human Behavior
A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage
Computers in Human Behavior
The quest for personal control over mobile location privacy
IEEE Communications Magazine
Guidelines for integrating personas into software engineering tools
Proceedings of the 5th ACM SIGCHI symposium on Engineering interactive computing systems
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To facilitate user-centered software engineering, developers need an easy to grasp understanding of the user. The use of personas helps to keep specific user needs in mind during the design process. Technology acceptance is of particular interest for the design of innovative applications previously unknown to potential users. Therefore, our research focuses on defining a typology of relevant user characteristics with respect to technology acceptance and transferring those findings to the description of personas. The presented work focuses on the statistical relationship between technology acceptance and personality. We apply sub-group discovery as a statistical tool. Based on the statistically derived subgroups and patterns we define the mentioned personas to help developers to understand different forms of technology acceptance. By integrating the specifically defined personas into existing methods in the field of software engineering the feasibility of the presented approach is demonstrated.