The Persona Lifecycle: Keeping People in Mind Throughout Product Design

  • Authors:
  • John Pruitt;Tamara Adlin

  • Affiliations:
  • -;-

  • Venue:
  • The Persona Lifecycle: Keeping People in Mind Throughout Product Design
  • Year:
  • 2005

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Abstract

Offering techniques and tools related to planning, creating, communicating, and using personas to create great product designs, this innovative text addresses the how of creating effective personas and using them to design products that people love.