Creating effective personas for product design: insights from a case study

Authors:
Frank Y. Guo;Sanjay Shamdasani;Bruce Randall
Affiliations:
San Bruno, CA;Liberty Ship Way, STE, Sausalito, CA;Liberty Ship Way, STE, Sausalito, CA
Venue:
IDGD'11 Proceedings of the 4th international conference on Internationalization, design and global development
Year:
2011

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IDGD'11 Proceedings of the 4th international conference on Internationalization, design and global development

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Abstract

Personas are a popular tool for product design professionals. However, controversy exists in the product design community in terms of its validity and applicability as a vehicle for client insights. Based on persona development work we have performed for a financial services company, we propose best practices that could help create more useful personas in support of product design.