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The Persona Lifecycle: Keeping People in Mind Throughout Product Design
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HCD 09 Proceedings of the 1st International Conference on Human Centered Design: Held as Part of HCI International 2009
INTERACT '09 Proceedings of the 12th IFIP TC 13 International Conference on Human-Computer Interaction: Part II
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Although Cisco's tag line for fiscal year 2007 is "Lead the Experience," not all Cisco product teams have historically focused on designing products that facilitate user success and delight. The Cisco User Experience Design (UXD) Group provides tools that stimulate a UXD culture, one of which is personas to catalyze a common understanding of users and a centralized persona database. The challenge has been that engineers at Cisco could opt out of using personas. This UXD Group therefore had to produce personas and artifacts that increase the fun and the stickiness of persona characteristics as a basis for product design. In November 2005, the UXD team won an award for developing best practices in product development for creating these personas by vice presidents from across Cisco.