ACM Transactions on Information Systems (TOIS)
The Inmates Are Running the Asylum
The Inmates Are Running the Asylum
Personas in action: ethnography in an interaction design team
Proceedings of the second Nordic conference on Human-computer interaction
Proceedings of the 2003 conference on Designing for user experiences
HICSS '05 Proceedings of the Proceedings of the 38th Annual Hawaii International Conference on System Sciences - Volume 08
CHI '07 Extended Abstracts on Human Factors in Computing Systems
Data-driven persona development
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Designing for the Digital Age: How to Create Human-Centered Products and Services
Designing for the Digital Age: How to Create Human-Centered Products and Services
The Essential Persona Lifecycle: Your Guide to Building and Using Personas
The Essential Persona Lifecycle: Your Guide to Building and Using Personas
Personas, people and participation: challenges from the trenches of local government
Proceedings of the 12th Participatory Design Conference: Research Papers - Volume 1
Building the future with envisioning
interactions
Do you enjoy getting gifts?: keeping personas alive through marketing materials
CHI '13 Extended Abstracts on Human Factors in Computing Systems
The secret life of a persona: when the personal becomes private
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
The development of a sensor-based system for older people: a case study
BCS-HCI '13 Proceedings of the 27th International BCS Human Computer Interaction Conference
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Personas have become a well-lauded method to aid designers in keeping the needs of the intended user population at the forefront of the design process. However, few studies have ethnographically observed design teams that use personas, and fewer studies have looked specifically at how designers linguistically invoke personas in their decision-making sessions. This discourse analysis of the decision-making sessions of designers at a top tier design firm reveals that although the designers dedicate much time researching, developing, and refining personas, personas themselves make relatively few appearances in the designers' language during decision-making sessions. This study shows that, for persuasive ends, these designers, who are advocates of personas, routinely use other less precise and more designer-centric linguistic mechanisms in lieu of personas. Despite the scarcity of personas in the decision-making sessions, this ethnographic case study also explores the value of personas for this team even when the personas are not explicitly linguistically invoked.