Assessments and consensus on users' needs of cross-cultural stakeholders: expectations on 'being part of a digital tv project!'

  • Authors:
  • Elizabeth S. Furtado;Oscar Ibarra-Mayora;Christian Fuhrhop

  • Affiliations:
  • Unifor, Fortaleza, Brazil;CREATE-NET, Trento, Italy;Fraunhofer FOKUS, , Berlin, Germany

  • Venue:
  • Proceedings of the 8th international interactive conference on Interactive TV&Video
  • Year:
  • 2010

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Abstract

It is a consensus that during design phase stakeholders should have a deep understanding about usage of the new technology as supposed to be appropriate to the target users -- it is the case of Digital TV in this study context. This requirement addresses one primary research question: how stakeholders, who live in contexts extremely different from the users' context, can design and implant Digital TV for diversity? Our aim is to describe the assessments and consensus related to users' needs for cross-cultural stakeholders with limited prior knowledge of users' context. A socio-technical analysis was done identifying technical-contextual-social factors based on an organizational semiotic framework. The results lead to useful insights that can guide managers of multi-national driven projects to define better integration strategies