The Inmates Are Running the Asylum
The Inmates Are Running the Asylum
The Persona Lifecycle: Keeping People in Mind Throughout Product Design
The Persona Lifecycle: Keeping People in Mind Throughout Product Design
Introduction to Data Mining, (First Edition)
Introduction to Data Mining, (First Edition)
The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web (VOICES)
The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web (VOICES)
A latent semantic analysis methodology for the identification and creation of personas
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Data-driven persona development
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
HCD 09 Proceedings of the 1st International Conference on Human Centered Design: Held as Part of HCI International 2009
INTERACT '09 Proceedings of the 12th IFIP TC 13 International Conference on Human-Computer Interaction: Part II
The mystique of numbers: belief in quantitative approaches to segmentation and persona development
CHI '10 Extended Abstracts on Human Factors in Computing Systems
Human-computer interaction and the older adult: an example using user research and personas
Proceedings of the 3rd International Conference on PErvasive Technologies Related to Assistive Environments
HCSE'10 Proceedings of the Third international conference on Human-centred software engineering
Design sketching for assistive travel services
Proceedings of the 6th International Conference on PErvasive Technologies Related to Assistive Environments
"Pray before you step out": describing personal and situational blind navigation behaviors
Proceedings of the 15th International ACM SIGACCESS Conference on Computers and Accessibility
User interfaces for older adults
UAHCI'13 Proceedings of the 7th international conference on Universal Access in Human-Computer Interaction: user and context diversity - Volume 2
Interaction techniques for older adults using touchscreen devices: a literature review
Proceedings of the 25ième conférence francophone on l'Interaction Homme-Machine
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The persona method is a powerful approach to focus on needs and characteristics of target users, keeping complex user data,numbers and diagrams alive during the whole design cycle.However, the development of prosperous personas requires a considerable amount of time, effort and specific skills. This paper introduces the development of a set of 30 basic senior personas, covering a broad range of characteristics of European older adults, following a quantitative development approach. The aim of this tool is to support researchers and developers in extending empathy for their target users when developing ICT solutions for the benefit of older adults. The main innovation lies in the representativeness of the basic senior personas. The personas build on multifaceted quantitative data from a single source including micro-level information from roughly 12,500 older individuals living in different European countries. The resulting personas may be applied in their basic form but are extendable to specific contexts. Also, the suggested tool addresses the drawbacks of current existing personas describing older adults: being representative and cost-efficient. The basic senior personas, a filter tool, a manual and templates for "persona marketing" articles are available for free online under http://elderlypersonas.cure.at.