Putting personas to work

Authors:
Tamara Adlin;John Pruitt;Kim Goodwin;Colin Hynes;Karen McGrane;Aviva Rosenstein;Michael J. Muller
Affiliations:
Adlin, inc., Seattle, WA;Microsoft Corporation, Redmond, WA;Cooper, San Francisco, CA;Staples, Framingham, MA;Avenue A | Razorfish, New York, NY;Yahoo! Inc., Santa Monica, CA;IBM Research / Collaborative User Experience, Cambridge, MA
Venue:
CHI '06 Extended Abstracts on Human Factors in Computing Systems
Year:
2006

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Abstract

Personas for use in interaction and interface design have generated a great deal of interest, but the method is still relatively new. This panel brings together professionals who have used personas to solve real business problems. The panelists will describe the methods they have developed to put personas to work in their organizations and how the use of personas has impacted their products and their organizations.