Why people share information in social network sites? integrating with uses and gratification and social identity theories

Authors:
Namho Chung;Chulmo Koo;Seung-Bae Park
Affiliations:
College of Hotel & Tourism Management, Kyung Hee University, Seoul, Republic of Korea;College of Business, Chosun University, Gwangju, Republic of Korea;School of Business Administration, Sungkyunkwan University, Republic of Korea
Venue:
ACIIDS'12 Proceedings of the 4th Asian conference on Intelligent Information and Database Systems - Volume Part II
Year:
2012

Citing 5
Cited 0

Falling in love with online games: The uses and gratifications perspective

Computers in Human Behavior
Why people use social networking sites: An empirical study integrating network externalities and motivation theory

Computers in Human Behavior
Examining knowledge contribution from the perspective of an online identity in blogging communities

Computers in Human Behavior
Facebook as a toolkit: A uses and gratification approach to unbundling feature use

Computers in Human Behavior
Mediating roles of self-presentation desire in online game community commitment and trust behavior of Massive Multiplayer Online Role-Playing Games

Computers in Human Behavior

Quantified Score

Hi-index	0.00

Visualization

Abstract

Social network sites (SNSs) have been drastically increasing in use in recent years and can be cited as a communication tool with diversified forms in comparison with existing media. People are conducting various activities including relaxing entertainments, information sharing, escapism, social interaction, habitual pass time and others through the use of the SNSs. However, people have various motivation when using SNSs, with information sharing drawning a lot of organizational attention. Therefore, this study aims to ascertain motivational factors of SNSs that influence information sharing and conduct empirical analysis based on use and gratification theories and social identity theory. Factors influencing motivation of use of SNSs were divided into self-expression, involvement, interaction and media structure, and analysis was conducted to determine effects on continuance SNSs motivation. Our analysis results show that involvement had the greatest effect on continuance motivation and that remaining factors were also significant. In addition, continuance motivation turned out to have a significant effect on information sharing.