An investigation into sources of network externalities in the packaged PC software market
Information Economics and Policy
Perceived critical mass effect on groupware acceptance
European Journal of Information Systems
Extending the TAM for a World-Wide-Web context
Information and Management
A motivational model of microcomputer usage
Journal of Management Information Systems
Value-based Adoption of Mobile Internet: An empirical investigation
Decision Support Systems
International Journal of Electronic Commerce
Grown Up Digital: How the Net Generation is Changing Your World HC
Grown Up Digital: How the Net Generation is Changing Your World HC
Personality and motivations associated with Facebook use
Computers in Human Behavior
Electronic Commerce Research and Applications
Who interacts on the Web?: The intersection of users' personality and social media use
Computers in Human Behavior
An empirical study of the factors affecting social network service use
Computers in Human Behavior
Computers in Human Behavior
User acceptance of hedonic information systems
MIS Quarterly
Network effects in technology acceptance: Laboratory experimental evidence
International Journal of Information Management: The Journal for Information Professionals
Computers in Human Behavior
The links that bind: Uncovering novel motivations for linking on Facebook
Computers in Human Behavior
Teenagers in social virtual worlds: Continuous use and purchasing behavior in Habbo Hotel
Computers in Human Behavior
Computers in Human Behavior
Computers in Human Behavior
Forming relationship commitments to online communities: The role of social motivations
Computers in Human Behavior
ACIIDS'12 Proceedings of the 4th Asian conference on Intelligent Information and Database Systems - Volume Part II
Computers in Human Behavior
SoS: um algoritmo para identificar pessoas homófilas em redes sociais com o uso da tradução cultural
Proceedings of the 11th Brazilian Symposium on Human Factors in Computing Systems
Social networking for web-based communities
International Journal of Web Based Communities
Journal of Theoretical and Applied Electronic Commerce Research
Cryptagram: photo privacy for online social media
Proceedings of the first ACM conference on Online social networks
Computers in Human Behavior
Motivations of facebook users for responding to posts on a community page
OCSC'13 Proceedings of the 5th international conference on Online Communities and Social Computing
OCSC'13 Proceedings of the 5th international conference on Online Communities and Social Computing
Social media, social causes, giving behavior and money contributions
Computers in Human Behavior
Impact of different conceptualisations of system use on Facebook continuance
International Journal of Web Based Communities
Ubiquitous use of mobile social network services
Telematics and Informatics
Cross-community context management in Cooperating Smart Spaces
Personal and Ubiquitous Computing
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Fast-developing social networking sites (SNS) have become the major media by which people develop their personal network online in recent years. To explore factors affecting user's joining SNS, this study applies network externalities and motivation theory to explain why people continue to join SNS. This study used an online questionnaire to conduct empirical research, and collected and analyzed data of 402 samples by structural equation modeling (SEM) approach. The findings show that enjoyment is the most influential factor in people's continued use of SNS, followed by number of peers, and usefulness. The number of peers and perceived complementarity have stronger influence than the number of members on perceived benefits (usefulness and enjoyment). This work also ran clustering analysis by gender, which found notable difference in both number of peers and number of members between men and women. The number of peers is an important factor affecting the continued intention to use for women but not for men; the number of members has no significant effect on enjoyment for men. The findings suggest that gender difference also produces different influences. The implication of research and discussions provides reference for SNS operators in marketing and operation.