Multivariate data analysis with readings (2nd ed.)
Multivariate data analysis with readings (2nd ed.)
Net gain: expanding markets through virtual communities
Net gain: expanding markets through virtual communities
Perceived critical mass effect on groupware acceptance
European Journal of Information Systems
Extending the TAM for a World-Wide-Web context
Information and Management
The Virtual Community: Homesteading on the Electronic Frontier
The Virtual Community: Homesteading on the Electronic Frontier
International Journal of Human-Computer Studies - Special issue on HCI and MIS
Why do people play on-line games? an extended TAM with social influences and flow experience
Information and Management
Consumer behavior in online game communities: A motivational factor perspective
Computers in Human Behavior
A balanced thinking-feelings model of information systems continuance
International Journal of Human-Computer Studies
Understanding the Adoption of Multipurpose Information Appliances: The Case of Mobile Data Services
Information Systems Research
Household technology adoption, use, and impacts: Past, present, and future
Information Systems Frontiers
The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty
International Journal of Electronic Commerce
International Journal of Electronic Commerce
Virtual item purchase behavior in virtual worlds: an exploratory investigation
Electronic Commerce Research
Virtual item sales as a revenue model: identifying attributes that drive purchase decisions
Electronic Commerce Research
Virtual worlds - past, present, and future: New directions in social computing
Decision Support Systems
User goals in social virtual worlds: A means-end chain approach
Computers in Human Behavior
Defining the lines between virtual and real world purchases: Second Life sells, but who's buying?
Computers in Human Behavior
Avatar-based innovation: Consequences of the virtual co-creation experience
Computers in Human Behavior
Online social networks: Why do students use facebook?
Computers in Human Behavior
User acceptance of hedonic information systems
MIS Quarterly
International Journal of Information Management: The Journal for Information Professionals
Computers in Human Behavior
Computers in Human Behavior
Journal of Theoretical and Applied Electronic Commerce Research
International Journal of Information Management: The Journal for Information Professionals
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Social virtual worlds (SVWs) have become important environments for social interaction. At the same time, the supply and demand of virtual goods and services is rapidly increasing. For SVWs to be economically sustainable, retaining existing users and turning them into consumers are paramount challenges. This requires an understanding of the underlying reasons why users continuously engage in SVWs and purchase virtual items. This study builds upon Technology Acceptance Model, motivational model and theory of network externalities to examine continuous usage and purchase intention and it empirically tests the model with data collected from 2481 Habbo users. The results reveal a strong relationship between continuous usage and purchasing. Further, the results demonstrate the importance of the presence of other users in predicting the purchase behavior in the SVW. Continuous SVW usage in turn is predicted directly by perceived enjoyment and usefulness while the effect of attitude is marginal. Finally, perceived network externalities exert a significant influence of perceived enjoyment and usefulness of the SVW but do not have a direct effect on the continuous usage.