Multivariate data analysis (4th ed.): with readings
Multivariate data analysis (4th ed.): with readings
Net gain: expanding markets through virtual communities
Net gain: expanding markets through virtual communities
The Virtual Community: Homesteading on the Electronic Frontier
The Virtual Community: Homesteading on the Electronic Frontier
Community Building on the Web: Secret Strategies for Successful Online Communities
Community Building on the Web: Secret Strategies for Successful Online Communities
Cultivating Communities of Practice: A Guide to Managing Knowledge
Cultivating Communities of Practice: A Guide to Managing Knowledge
The critical success factors for ERP implementation: an organizational fit perspective
Information and Management
Information Systems Research
Encouraging participation in virtual communities
Communications of the ACM - Spam and the ongoing battle for the inbox
Sense of Virtual Community: A Conceptual Framework and Empirical Validation
International Journal of Electronic Commerce
KES-AMSTA '09 Proceedings of the Third KES International Symposium on Agent and Multi-Agent Systems: Technologies and Applications
The Role of Mutual Trust in Building Members' Loyalty to a C2C Platform Provider
International Journal of Electronic Commerce
Teenagers in social virtual worlds: Continuous use and purchasing behavior in Habbo Hotel
Computers in Human Behavior
Responses to an advergaming campaign on a mobile social networking site: An initial research report
Computers in Human Behavior
Co-Creation: Toward a Taxonomy and an Integrated Research Perspective
International Journal of Electronic Commerce
International Journal of Electronic Commerce
Task Design, Motivation, and Participation in Crowdsourcing Contests
International Journal of Electronic Commerce
International Journal of Electronic Commerce
The Influence of Personal and Social-Interactive Engagement in Social TV Web Sites
International Journal of Electronic Commerce
The Brand Effect of Key Phrases and Advertisements in Sponsored Search
International Journal of Electronic Commerce
Computers in Human Behavior
Explaining members' proactive participation in virtual communities
International Journal of Human-Computer Studies
Explicit Incentives in Online Communities: Boon or Bane?
International Journal of Electronic Commerce
International Journal of Information Management: The Journal for Information Professionals
Hi-index | 0.00 |
The relationship between on-line communities and on-line brands is investigated by examining how on-line brand community's characteristics affect community commitment and brand loyalty-in particular, how the hosting type of an on-line brand community affects the relationships between characteristics and community commitment. A survey of 250 respondents revealed that their community commitment was significantly influenced by their community interaction and the rewards for their activities, but not by information quality and system quality. The analysis shows that the hosting type of a community has a significant moderating effect and that community commitment increases brand loyalty. Interpretations and implications of the findings, as well as future research directions, are discussed.