Net gain: expanding markets through virtual communities
Net gain: expanding markets through virtual communities
Issues and opinion on structural equation modeling
MIS Quarterly
Communications of the ACM - Supporting community and building social capital
Extending the technology acceptance model: the influence of perceived user resources
ACM SIGMIS Database - Special issue on adoption, diffusion, and infusion of IT
Virtual Community: Homesteading on the Electronic Frontier
Virtual Community: Homesteading on the Electronic Frontier
An Empirical Examination of the Concern for Information Privacy Instrument
Information Systems Research
Working for Free? Motivations for Participating in Open-Source Projects
International Journal of Electronic Commerce
The Economic Leverage of the Virtual Community
International Journal of Electronic Commerce
The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty
International Journal of Electronic Commerce
The Influence of Personal and Social-Interactive Engagement in Social TV Web Sites
International Journal of Electronic Commerce
International Journal of Networking and Virtual Organisations
Disclosure Intention of Location-Related Information in Location-Based Social Network Services
International Journal of Electronic Commerce
Explicit Incentives in Online Communities: Boon or Bane?
International Journal of Electronic Commerce
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Effective consumer participation (CP) may greatly determine the success of an online community of consumption (OCC). Drawing on theories of organizational citizenship behavior, this paper offers a conceptualization of CP and classifies participation into in-role and extra-role types. An integrated framework based on the concept of customer participation and online community management is proposed and tested with a survey of 469 respondents to explore the antecedents of CP in OCCs. The results show that the effectiveness of online community management, cooperative norms, technology readiness, and perceived benefits of participation all significantly affect in-role and extra-role CP. The findings also reveal that in-role participation is primarily determined by the effectiveness of online community management, whereas extra-role participation is mainly affected by perceived benefits of participation. In addition, effectiveness of online community management positively influences cooperative norms and perceived benefits of participation. This study sheds some new light on the characteristics of CP in OCCs by demonstrating that the OCC users differentiate their in-role participation from extra-role participation. The findings pertaining to the drivers of CP also offer guidelines for managing the two types of participative behavior, which are both vital for the sustainability and success of OCCs.