Online Communities: Designing Usability and Supporting Socialbilty
Online Communities: Designing Usability and Supporting Socialbilty
Non-public and public online community participation: Needs, attitudes and behavior
Electronic Commerce Research
Looking at, looking up or keeping up with people?: motives and use of facebook
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Identity construction on Facebook: Digital empowerment in anchored relationships
Computers in Human Behavior
Cross-cultural deception in social networking sites and face-to-face communication
Computers in Human Behavior
Relationship between the level of intimacy and lurking in online social network services
Computers in Human Behavior
How online communities support human values
Proceedings of the 5th Nordic conference on Human-computer interaction: building bridges
The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty
International Journal of Electronic Commerce
Personality and motivations associated with Facebook use
Computers in Human Behavior
Information Systems
User goals in social virtual worlds: A means-end chain approach
Computers in Human Behavior
An empirical study of the factors affecting social network service use
Computers in Human Behavior
Birds of a feather: How personality influences blog writing and reading
International Journal of Human-Computer Studies
"But the data is already public": on the ethics of research in Facebook
Ethics and Information Technology
A picture is worth a thousand words: A content analysis of Facebook profile photographs
Computers in Human Behavior
The links that bind: Uncovering novel motivations for linking on Facebook
Computers in Human Behavior
Facebook as a toolkit: A uses and gratification approach to unbundling feature use
Computers in Human Behavior
Digital educational game value hierarchy from a learners' perspective
Computers in Human Behavior
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This research examines users' motives for adopting and using social networking sites (SNSs), with the aim of providing a better understanding of the fundamental reasons behind SNS adoption behavior. To uncover the relationship between the attributes of SNSs and users' perceptions of their consequences and values, this study integrates a means-end approach with uses and gratifications theory and thereby extends the technique to a communication media selection context. Laddering interviews identify users' perceptions of five attributes, 10 consequences, and four values associated with SNS adoption (i.e., Facebook). The results show that belonging, hedonism, self-esteem, and reciprocity are the four main values users attain through SNS adoption. Furthermore, the chains associated with SNS adoption can be represented in a hierarchical value map. This study should help practitioners design online communication platforms that more closely fit their users' needs and provide users with safer, more friendly, and thus more attractive environments.