How online communities support human values

Authors:
Michael Leitner;Peter Wolkerstorfer;Manfred Tscheligi
Affiliations:
CURE - Center for Usability, Vienna;CURE - Center for Usability, Vienna;CURE - Center for Usability, Vienna
Venue:
Proceedings of the 5th Nordic conference on Human-computer interaction: building bridges
Year:
2008

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Abstract

With our work we refer to value-sensitive and value-centered design approaches to answer the question "why" people join online communities. We conducted qualitative semi-structured Laddering interviews with 21 participants to identify relevant behavior motives for the use of online communities. We identified friendship, self-reflection and information purposes as the most relevant motives. Further, we demonstrate that in the users' experience online communities serve as information pools of social networks used for self-identification and self-reflection.