Adoption intention in GSS: relative importance of beliefs
ACM SIGMIS Database - Special double issue: diffusion of technological innovation
Assessing IT usage: the role of prior experience
MIS Quarterly
Perceived critical mass effect on groupware acceptance
European Journal of Information Systems
Friendster and publicly articulated social networking
CHI '04 Extended Abstracts on Human Factors in Computing Systems
Relationship between the level of intimacy and lurking in online social network services
Computers in Human Behavior
Why People Use Social Networking Sites
OCSC '09 Proceedings of the 3d International Conference on Online Communities and Social Computing: Held as Part of HCI International 2009
An empirical study of the factors affecting social network service use
Computers in Human Behavior
A theoretical model of intentional social action in online social networks
Decision Support Systems
Computers in Human Behavior
Computers in Human Behavior
Investigating consumer attitude and intention toward free trials of technology-based services
Computers in Human Behavior
Impact of different conceptualisations of system use on Facebook continuance
International Journal of Web Based Communities
Hi-index | 0.00 |
Prior experience is an important determinant factor of individual behavior. This paper developed a theoretical model to predict the adoption intention of pre-adopters and post-adopters on social networking sites based on the theory of planned behavior. Using data from online surveys of netizens in China, the proposed model was tested in the context of pre-adoption and post-adoption by using the Partial Least Squares (PLS) technique. Then, multi-groups analysis was explored to compare the difference between the two groups. The results show that attitude, subjective norm and perceived behavior control have significant effect on the adoption intention of pre-adopters and post-adopters, and there is no significant difference between the two groups. In addition, information, meeting new people, and conformity motivations have the same significant effect on both groups. However, entertainment motivation has a significant effect on pre-adopters but connecting with old friends has none; in contrast, connecting with old friends has significant effect on post-adopters while entertainment motivation has no significant effect.