Cultural differences in the online behavior of consumers
Communications of the ACM
Cultural divide and the Internet
Computers in Human Behavior
Cross-cultural deception in social networking sites and face-to-face communication
Computers in Human Behavior
Online Persuasion in Facebook and Mixi: A Cross-Cultural Comparison
PERSUASIVE '08 Proceedings of the 3rd international conference on Persuasive Technology
Internet uses and gratifications: A survey in the Indian context
Computers in Human Behavior
Why People Use Social Networking Sites
OCSC '09 Proceedings of the 3d International Conference on Online Communities and Social Computing: Held as Part of HCI International 2009
Computers in Human Behavior
Effects of self-disclosure on relational intimacy in Facebook
Computers in Human Behavior
The links that bind: Uncovering novel motivations for linking on Facebook
Computers in Human Behavior
INTERACT'11 Proceedings of the 13th IFIP TC 13 international conference on Human-computer interaction - Volume Part III
Computers in Human Behavior
Computers in Human Behavior
Computers in Human Behavior
Review: Cross-cultural analysis in online community research: A literature review
Computers in Human Behavior
A three-level approach to the study of multi-cultural social networking
OCSC'13 Proceedings of the 5th international conference on Online Communities and Social Computing
Intention to purchase on social commerce websites across cultures: A cross-regional study
Information and Management
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While the explosive growth of social network sites is a common phenomenon across many countries, the ways people use them and their reasons for doing so may differ depending on their social and cultural milieu, for fundamental values are divergent from culture to culture. This study is an attempt to examine how cultural contexts shape the use of communication technology by examining the motives for and patterns of using social network sites among college students in the US and Korea. The findings of this study suggest that the major motives for using social network sites - seeking friends, social support, entertainment, information, and convenience - are similar between the two countries, though the weights placed on these motives are different. Reflecting the unique social nature of the medium, Korean college students put more weight on obtaining social support from existing social relationships, while American students place relatively greater emphasis on seeking entertainment. Additionally, American college students' networks in an online social venue are far larger than their Korean counterparts, which may reflect the cultural difference between the two countries regarding developing and managing social relationships.