Testing the technology acceptance model across cultures: a three country study
Information and Management
Trust Transfer on the World Wide Web
Organization Science
A dual-level analysis of the capability development process: A case study of TT&T
Journal of the American Society for Information Science and Technology
Information technology (IT) in Saudi Arabia: Culture and the acceptance and use of IT
Information and Management
Examining Trust in Information Technology Artifacts: The Effects of System Quality and Culture
Journal of Management Information Systems
Trust and Electronic Government Success: An Empirical Study
Journal of Management Information Systems
The Role of Mutual Trust in Building Members' Loyalty to a C2C Platform Provider
International Journal of Electronic Commerce
Electronic Commerce Research and Applications
Trust factors influencing the adoption of internet-based interorganizational systems
Electronic Commerce Research and Applications
Opinion Leadership and Social Contagion in New Product Diffusion
Marketing Science
Proceedings of the 12th ACM conference on Electronic commerce
Which is more important in Internet shopping, perceived price or trust?
Electronic Commerce Research and Applications
The perspective of a revised TRAM on social capital building: The case of Facebook usage
Information and Management
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This study investigates the moderating effect of culture and the mediating effect of trust in a social network community on the relationship between social interactions and purchase intention. Trust transference theory, social interactions, and Hofstede's cultural dimensions are considered. The findings from the research support the moderating effect of culture and the mediating role of trust in a social network community on the relationship between social interactions (in terms of closeness and familiarity) and intention to purchase in social commerce environments. In addition, the mediating effect of trust in a social network community is conditional on culture. The findings also suggest that trust in a social network community may be attributed to the closeness and familiarity developed among its members resulting from social interactions. The results presented herein are in line with the trust transference theory. The empirical study results also suggest that social commerce market penetration in East Asia may have relatively fewer barriers to overcome and be more likely to succeed than in the Latin America region.