Recommender systems in e-commerce
Proceedings of the 1st ACM conference on Electronic commerce
Analysis of recommendation algorithms for e-commerce
Proceedings of the 2nd ACM conference on Electronic commerce
The link prediction problem for social networks
CIKM '03 Proceedings of the twelfth international conference on Information and knowledge management
Group formation in large social networks: membership, growth, and evolution
Proceedings of the 12th ACM SIGKDD international conference on Knowledge discovery and data mining
Training linear SVMs in linear time
Proceedings of the 12th ACM SIGKDD international conference on Knowledge discovery and data mining
The dynamics of viral marketing
ACM Transactions on the Web (TWEB)
Online auctions efficiency: a survey of ebay auctions
Proceedings of the 17th international conference on World Wide Web
Microscopic evolution of social networks
Proceedings of the 14th ACM SIGKDD international conference on Knowledge discovery and data mining
Rated aspect summarization of short comments
Proceedings of the 18th international conference on World wide web
Substitutes or complements: another step forward in recommendations
Proceedings of the 10th ACM conference on Electronic commerce
Predicting the conversion probability for items on C2C ecommerce sites
Proceedings of the 18th ACM conference on Information and knowledge management
Signed networks in social media
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Predicting positive and negative links in online social networks
Proceedings of the 19th international conference on World wide web
Predicting product adoption in large-scale social networks
CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
Display advertising impact: search lift and social influence
Proceedings of the 17th ACM SIGKDD international conference on Knowledge discovery and data mining
HappyGo: a field trial of local group buying
Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work
Collective attention and the dynamics of group deals
Proceedings of the 21st international conference companion on World Wide Web
Swayed by friends or by the crowd?
SocInfo'12 Proceedings of the 4th international conference on Social Informatics
Inferring social roles and statuses in social networks
Proceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining
Serefind: a social networking website for classifieds
Proceedings of the 22nd international conference on World Wide Web companion
Predicting purchase behaviors from social media
Proceedings of the 22nd international conference on World Wide Web
Anatomy of a web-scale resale market: a data mining approach
Proceedings of the 22nd international conference on World Wide Web
Chelsea won, and you bought a t-shirt: characterizing the interplay between Twitter and e-commerce
Proceedings of the 2013 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining
Recommending branded products from social media
Proceedings of the 7th ACM conference on Recommender systems
Information passing in online recommendation
Proceedings of the 1st workshop on User engagement optimization
Intention to purchase on social commerce websites across cultures: A cross-regional study
Information and Management
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While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze Taobao, a Chinese consumer marketplace that is the world's largest e-commerce website. What sets Taobao apart from its competitors is its integrated instant messaging tool, which buyers can use to ask sellers about products or ask other buyers for advice. In our study, we focus on how an individual's commercial transactions are embedded in their social graphs. By studying triads and the directed closure process, we quantify the presence of information passing and gain insights into when different types of links form in the network. Using seller ratings and review information, we then quantify a price of trust. How much will a consumer pay for transaction with a trusted seller? We conclude by modeling this consumer choice problem: if a buyer wishes to purchase a particular product, how does (s)he decide which store to purchase it from? By analyzing the performance of various feature sets in an information retrieval setting, we demonstrate how the social graph factors into understanding consumer behavior.