Amazon.com Recommendations: Item-to-Item Collaborative Filtering
IEEE Internet Computing
Mining knowledge-sharing sites for viral marketing
Proceedings of the eighth ACM SIGKDD international conference on Knowledge discovery and data mining
Optimal structure identification with greedy search
The Journal of Machine Learning Research
Knowledge-sharing and influence in online social networks via viral marketing
Communications of the ACM - Mobile computing opportunities and challenges
Maximizing the spread of influence through a social network
Proceedings of the ninth ACM SIGKDD international conference on Knowledge discovery and data mining
Information diffusion through blogspace
Proceedings of the 13th international conference on World Wide Web
The dynamics of viral marketing
EC '06 Proceedings of the 7th ACM conference on Electronic commerce
The Long Tail: Why the Future of Business Is Selling Less of More
The Long Tail: Why the Future of Business Is Selling Less of More
Patterns of influence in a recommendation network
PAKDD'06 Proceedings of the 10th Pacific-Asia conference on Advances in Knowledge Discovery and Data Mining
On the windfall of friendship: inoculation strategies on social networks
Proceedings of the 9th ACM conference on Electronic commerce
Designing marketing experiences
Proceedings of the 7th ACM conference on Designing interactive systems
Photo-based authentication using social networks
Proceedings of the first workshop on Online social networks
The convergence of social and technological networks
Communications of the ACM - Remembering Jim Gray
Effective label acquisition for collective classification
Proceedings of the 14th ACM SIGKDD international conference on Knowledge discovery and data mining
Mining social networks using heat diffusion processes for marketing candidates selection
Proceedings of the 17th ACM conference on Information and knowledge management
Identification of influencers - Measuring influence in customer networks
Decision Support Systems
Camera brand congruence in the Flickr social graph
Proceedings of the Second ACM International Conference on Web Search and Data Mining
Dynamically transparent window
CHI '09 Extended Abstracts on Human Factors in Computing Systems
A measurement-driven analysis of information propagation in the flickr social network
Proceedings of the 18th international conference on World wide web
Out of the box: exploring the richness of children's use of an interactive table
Proceedings of the 8th International Conference on Interaction Design and Children
Buzztraq: predicting geographical access patterns of social cascades using social networks
Proceedings of the Second ACM EuroSys Workshop on Social Network Systems
An endorser discovering mechanism for social advertising
Proceedings of the 11th International Conference on Electronic Commerce
Reflect and correct: A misclassification prediction approach to active inference
ACM Transactions on Knowledge Discovery from Data (TKDD)
Characterizing user behavior in online social networks
Proceedings of the 9th ACM SIGCOMM conference on Internet measurement conference
Blog cascade affinity: analysis and prediction
Proceedings of the 18th ACM conference on Information and knowledge management
The Influence of Customer Churn and Acquisition on Value Dynamics of Social Neighbourhoods
WSKS '09 Proceedings of the 2nd World Summit on the Knowledge Society: Visioning and Engineering the Knowledge Society. A Web Science Perspective
Pricing Strategies for Viral Marketing on Social Networks
WINE '09 Proceedings of the 5th International Workshop on Internet and Network Economics
Using a model of social dynamics to predict popularity of news
Proceedings of the 19th international conference on World wide web
The flow of on-line information in global networks
Proceedings of the 2010 ACM SIGMOD International Conference on Management of data
Capturing implicit user influence in online social sharing
Proceedings of the 21st ACM conference on Hypertext and hypermedia
Evolving viral marketing strategies
Proceedings of the 12th annual conference on Genetic and evolutionary computation
SpinThrift: saving energy in viral workloads
COMSNETS'10 Proceedings of the 2nd international conference on COMmunication systems and NETworks
SpinThrift: saving energy in viral workloads
Proceedings of the first ACM SIGCOMM workshop on Green networking
Social Recommendation with Interpersonal Influence
Proceedings of the 2010 conference on ECAI 2010: 19th European Conference on Artificial Intelligence
Finding relation between PageRank and voter model
PKAW'10 Proceedings of the 11th international conference on Knowledge management and acquisition for smart systems and services
An empirical study of optimization for maximizing diffusion in networks
CP'10 Proceedings of the 16th international conference on Principles and practice of constraint programming
Finding critical nodes for inhibiting diffusion of complex contagions in social networks
ECML PKDD'10 Proceedings of the 2010 European conference on Machine learning and knowledge discovery in databases: Part II
Correcting for missing data in information cascades
Proceedings of the fourth ACM international conference on Web search and data mining
Everyone's an influencer: quantifying influence on twitter
Proceedings of the fourth ACM international conference on Web search and data mining
Social Network Analysis and Mining for Business Applications
ACM Transactions on Intelligent Systems and Technology (TIST)
Proceedings of the 20th international conference on World wide web
Proceedings of the 20th international conference on World wide web
Information resonance on Twitter: watching Iran
Proceedings of the First Workshop on Social Media Analytics
Proceedings of the 12th ACM conference on Electronic commerce
Individual behavior and social influence in online social systems
Proceedings of the 22nd ACM conference on Hypertext and hypermedia
Listing all maximal cliques in large sparse real-world graphs
SEA'11 Proceedings of the 10th international conference on Experimental algorithms
Privacy respecting targeted advertising for social networks
WISTP'11 Proceedings of the 5th IFIP WG 11.2 international conference on Information security theory and practice: security and privacy of mobile devices in wireless communication
Camera Brand Congruence and Camera Model Propagation in the Flickr Social Graph
ACM Transactions on the Web (TWEB)
Exploiting vulnerability to secure user privacy on a social networking site
Proceedings of the 17th ACM SIGKDD international conference on Knowledge discovery and data mining
Sparsification of influence networks
Proceedings of the 17th ACM SIGKDD international conference on Knowledge discovery and data mining
Display advertising impact: search lift and social influence
Proceedings of the 17th ACM SIGKDD international conference on Knowledge discovery and data mining
Modelling user behaviour and interactions: augmented cognition on the social web
FAC'11 Proceedings of the 6th international conference on Foundations of augmented cognition: directing the future of adaptive systems
Info-cluster based regional influence analysis in social networks
PAKDD'11 Proceedings of the 15th Pacific-Asia conference on Advances in knowledge discovery and data mining - Volume Part II
An agent-based platform for ad-hoc social networking
KES-AMSTA'11 Proceedings of the 5th KES international conference on Agent and multi-agent systems: technologies and applications
Towards privacy-enhanced mobile communities-Architecture, concepts and user trials
Journal of Systems and Software
The 10th International Conference on Autonomous Agents and Multiagent Systems - Volume 3
Detecting anti-majority opinionists using value-weighted mixture voter model
DS'11 Proceedings of the 14th international conference on Discovery science
Collective prediction with latent graphs
Proceedings of the 20th ACM international conference on Information and knowledge management
Large-scale behavioral targeting with a social twist
Proceedings of the 20th ACM international conference on Information and knowledge management
On word-of-mouth based discovery of the web
Proceedings of the 2011 ACM SIGCOMM conference on Internet measurement conference
On modeling virality of twitter content
ICADL'11 Proceedings of the 13th international conference on Asia-pacific digital libraries: for cultural heritage, knowledge dissemination, and future creation
Proceedings of the 2nd ACM SIGHIT International Health Informatics Symposium
What's in a hashtag?: content based prediction of the spread of ideas in microblogging communities
Proceedings of the fifth ACM international conference on Web search and data mining
Exploring social influence via posterior effect of word-of-mouth recommendations
Proceedings of the fifth ACM international conference on Web search and data mining
A straw shows which way the wind blows: ranking potentially popular items from early votes
Proceedings of the fifth ACM international conference on Web search and data mining
Analyzing patterns of information cascades based on users' influence and posting behaviors
Proceedings of the 2nd Temporal Web Analytics Workshop
Characterizing user navigation and interactions in online social networks
Information Sciences: an International Journal
Information overload and viral marketing: countermeasures and strategies
SBP'10 Proceedings of the Third international conference on Social Computing, Behavioral Modeling, and Prediction
User generated content consumption and social networking in knowledge-sharing OSNs
SBP'10 Proceedings of the Third international conference on Social Computing, Behavioral Modeling, and Prediction
Estimate on expectation for influence maximization in social networks
PAKDD'10 Proceedings of the 14th Pacific-Asia conference on Advances in Knowledge Discovery and Data Mining - Volume Part I
Role-dynamics: fast mining of large dynamic networks
Proceedings of the 21st international conference companion on World Wide Web
Collective attention and the dynamics of group deals
Proceedings of the 21st international conference companion on World Wide Web
Opinion formation in the social web: agent-based simulations of opinion convergence and divergence
ADMI'11 Proceedings of the 7th international conference on Agents and Data Mining Interaction
Simpler sybil-proof mechanisms for multi-level marketing
Proceedings of the 13th ACM Conference on Electronic Commerce
The structure of online diffusion networks
Proceedings of the 13th ACM Conference on Electronic Commerce
Community detection in social networks through community formation games
IJCAI'11 Proceedings of the Twenty-Second international joint conference on Artificial Intelligence - Volume Volume Three
Distributed approximate spectral clustering for large-scale datasets
Proceedings of the 21st international symposium on High-Performance Parallel and Distributed Computing
An overview of social network analysis
Wiley Interdisciplinary Reviews: Data Mining and Knowledge Discovery
Cheap, easy, and massively effective viral marketing in social networks: truth or fiction?
Proceedings of the 23rd ACM conference on Hypertext and social media
Analysis of social metrics in dynamic networks: measuring the influence with FRINGE
Proceedings of the 2012 Joint EDBT/ICDT Workshops
Using Stochastic Models to Describe and Predict Social Dynamics of Web Users
ACM Transactions on Intelligent Systems and Technology (TIST)
Rise and fall patterns of information diffusion: model and implications
Proceedings of the 18th ACM SIGKDD international conference on Knowledge discovery and data mining
DEMON: a local-first discovery method for overlapping communities
Proceedings of the 18th ACM SIGKDD international conference on Knowledge discovery and data mining
Spread of information in a social network using influential nodes
PAKDD'12 Proceedings of the 16th Pacific-Asia conference on Advances in Knowledge Discovery and Data Mining - Volume Part II
Detecting multiple stochastic network motifs in network data
PAKDD'12 Proceedings of the 16th Pacific-Asia conference on Advances in Knowledge Discovery and Data Mining - Volume Part II
Oolong: asynchronous distributed applications made easy
Proceedings of the Asia-Pacific Workshop on Systems
Defining and evaluating network communities based on ground-truth
Proceedings of the ACM SIGKDD Workshop on Mining Data Semantics
Controlling opinion bias in online social networks
Proceedings of the 3rd Annual ACM Web Science Conference
When daily deal services meet Twitter: understanding Twitter as a daily deal marketing platform
Proceedings of the 3rd Annual ACM Web Science Conference
Oolong: asynchronous distributed applications made easy
APSys'12 Proceedings of the Third ACM SIGOPS Asia-Pacific conference on Systems
Political polarization and popularity in online participatory media: an integrated approach
Proceedings of the first edition workshop on Politics, elections and data
You had me at hello: how phrasing affects memorability
ACL '12 Proceedings of the 50th Annual Meeting of the Association for Computational Linguistics: Long Papers - Volume 1
On approximation of real-world influence spread
ECML PKDD'12 Proceedings of the 2012 European conference on Machine Learning and Knowledge Discovery in Databases - Volume Part II
Opinion formation by voter model with temporal decay dynamics
ECML PKDD'12 Proceedings of the 2012 European conference on Machine Learning and Knowledge Discovery in Databases - Volume Part II
Impact of viral propagation on user interface design
Proceedings of the 24th Australian Computer-Human Interaction Conference
Modeling of bot usage diffusion across social networks in MMORPGs
Proceedings of the Workshop at SIGGRAPH Asia
A framework and a language for on-line analytical processing on graphs
WISE'12 Proceedings of the 13th international conference on Web Information Systems Engineering
Cascade-based community detection
Proceedings of the sixth ACM international conference on Web search and data mining
Collective inference for network data with copula latent markov networks
Proceedings of the sixth ACM international conference on Web search and data mining
Modeling dynamic behavior in large evolving graphs
Proceedings of the sixth ACM international conference on Web search and data mining
A game-theoretic analysis of a competitive diffusion process over social networks
WINE'12 Proceedings of the 8th international conference on Internet and Network Economics
The multidimensional study of viral campaigns as branching processes
SocInfo'12 Proceedings of the 4th international conference on Social Informatics
Sharing News Articles Using 140 Characters: A Diffusion Analysis on Twitter
ASONAM '12 Proceedings of the 2012 International Conference on Advances in Social Networks Analysis and Mining (ASONAM 2012)
An Approach to Identify Ememes on the Blogosphere
WI-IAT '12 Proceedings of the The 2012 IEEE/WIC/ACM International Joint Conferences on Web Intelligence and Intelligent Agent Technology - Volume 03
Estimating domain-based user influence in social networks
Proceedings of the 28th Annual ACM Symposium on Applied Computing
Using Generalized Annotated Programs to Solve Social Network Diffusion Optimization Problems
ACM Transactions on Computational Logic (TOCL)
Selection effects in online sharing: consequences for peer adoption
Proceedings of the fourteenth ACM conference on Electronic commerce
Cascading behavior in social and economic networks
Proceedings of the fourteenth ACM conference on Electronic commerce
Inferring social roles and statuses in social networks
Proceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining
Discovering latent influence in online social activities via shared cascade poisson processes
Proceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining
Cascading outbreak prediction in networks: a data-driven approach
Proceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining
An approach for using Wikipedia to measure the flow of trends across countries
Proceedings of the 22nd international conference on World Wide Web companion
Personalized recommendation via cross-domain triadic factorization
Proceedings of the 22nd international conference on World Wide Web
Proceedings of the 2013 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining
An algorithm for k-degree anonymity on large networks
Proceedings of the 2013 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining
Controlling opinion propagation in online networks
Computer Networks: The International Journal of Computer and Telecommunications Networking
ProfileRank: finding relevant content and influential users based on information diffusion
Proceedings of the 7th Workshop on Social Network Mining and Analysis
Overlapping community detection in networks: The state-of-the-art and comparative study
ACM Computing Surveys (CSUR)
Unveiling the multimedia unconscious: implicit cognitive processes and multimedia content analysis
Proceedings of the 21st ACM international conference on Multimedia
Signals from the crowd: uncovering social relationships through smartphone probes
Proceedings of the 2013 conference on Internet measurement conference
Information passing in online recommendation
Proceedings of the 1st workshop on User engagement optimization
On the precision of social and information networks
Proceedings of the first ACM conference on Online social networks
Algorithms, networks, and social phenomena
ICALP'13 Proceedings of the 40th international conference on Automata, Languages, and Programming - Volume Part II
Efficient community detection with additive constrains on large networks
Knowledge-Based Systems
Understanding the role of community in crowdfunding work
Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing
Realtime analysis of information diffusion in social media
Proceedings of the VLDB Endowment
Cross-domain collaborative filtering via bilinear multilevel analysis
IJCAI'13 Proceedings of the Twenty-Third international joint conference on Artificial Intelligence
Parameter learning for latent network diffusion
IJCAI'13 Proceedings of the Twenty-Third international joint conference on Artificial Intelligence
On the embeddability of random walk distances
Proceedings of the VLDB Endowment
Peeking into the invitation-based adoption process of OSN-based applications
ACM SIGCOMM Computer Communication Review
Proceedings of the 23rd international conference on World wide web
Proceedings of the 23rd international conference on World wide web
The bursty dynamics of the Twitter information network
Proceedings of the 23rd international conference on World wide web
Mining social networks using wave propagation
Computational & Mathematical Organization Theory
Web 2.0, social networks and E-commerce as marketing tools
Journal of Theoretical and Applied Electronic Commerce Research
Enhancing Mobile Advertising Effectiveness in Turkey through Peer Influence
Journal of Electronic Commerce in Organizations
Affinity-driven blog cascade analysis and prediction
Data Mining and Knowledge Discovery
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We present an analysis of a person-to-person recommendation network, consisting of 4 million people who made 16 million recommendations on half a million products. We observe the propagation of recommendations and the cascade sizes, which we explain by a simple stochastic model. We analyze how user behavior varies within user communities defined by a recommendation network. Product purchases follow a ‘long tail’ where a significant share of purchases belongs to rarely sold items. We establish how the recommendation network grows over time and how effective it is from the viewpoint of the sender and receiver of the recommendations. While on average recommendations are not very effective at inducing purchases and do not spread very far, we present a model that successfully identifies communities, product, and pricing categories for which viral marketing seems to be very effective.