Maximizing the spread of influence through a social network
Proceedings of the ninth ACM SIGKDD international conference on Knowledge discovery and data mining
Information diffusion through blogspace
Proceedings of the 13th international conference on World Wide Web
Tracking Information Epidemics in Blogspace
WI '05 Proceedings of the 2005 IEEE/WIC/ACM International Conference on Web Intelligence
The dynamics of viral marketing
ACM Transactions on the Web (TWEB)
Meme-tracking and the dynamics of the news cycle
Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining
Social influence and the diffusion of user-created content
Proceedings of the 10th ACM conference on Electronic commerce
TwitterRank: finding topic-sensitive influential twitterers
Proceedings of the third ACM international conference on Web search and data mining
What is Twitter, a social network or a news media?
Proceedings of the 19th international conference on World wide web
Everyone's an influencer: quantifying influence on twitter
Proceedings of the fourth ACM international conference on Web search and data mining
Proceedings of the 20th international conference on World wide web
We know who you followed last summer: inferring social link creation times in twitter
Proceedings of the 20th international conference on World wide web
Information credibility on twitter
Proceedings of the 20th international conference on World wide web
Proceedings of the 20th international conference on World wide web
Who says what to whom on twitter
Proceedings of the 20th international conference on World wide web
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Nowadays people can share useful information on social networking sites such as Facebook and Twitter. The information is spread over the networks when it is forwarded or copied repeatedly from friends to friends. This phenomenon is so called "information cascade", and has been studied long time since it sometimes has an impact on the real world. Various social activities tends to have different ways of cascade on the social networks. Our focus in this study is on characterizing the cascade patterns according to users' influence and posting behaviors in various topics. The cascade patterns could be useful for various organizations to consider the strategy of public relations activities. We explore four measures which are cascade ratio, tweet ratio, time of tweet, and exposure curve. Our results show that hashtags in different topics have different cascade patterns in term of these measures. However, some hashtags even in the same topic have different cascade patterns. We discover that such kind of hidden relationship between topics can be surprisingly revealed by using only our four measures rather than considering tweet contents. Finally, our results also show that cascade ratio and time of tweet are the most effective measures to distinguish cascade patterns in different topics.