Impact of viral propagation on user interface design

  • Authors:

  • Antonio Giardina;Rajesh Vasa;Felix Ter Chian Tan

  • Affiliations:

  • Swinburne University of Technology, Hawthorn, Melbourne, Victoria, Australia;Swinburne University of Technology, Hawthorn, Melbourne, Victoria, Australia;Swinburne University of Technology, Hawthorn, Melbourne, Victoria, Australia

  • Venue:
  • Proceedings of the 24th Australian Computer-Human Interaction Conference
  • Year:
  • 2012

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Abstract

In recent times application developers are endeavouring to achieve viral growth of the application user base ecosystems. Viral Meme Propagation is the underlying phenomenon, which enables these applications to reach multiple users in a short period of time. In this paper we will analyse the basic properties that are required by an application and its user interface to achieve such growth. We propose a model that describes the lifecycle of a meme. Furthermore we support this model with a framework, which identifies user interface elements and application features that are the foundation to the meme propagation and classify these based on the stage of the lifecycle they belong to. The goal of this framework is to assist software developers in selecting these elements early on in the application design lifecycle, in order to improve the user experience.