Privacy respecting targeted advertising for social networks

Authors:
Christian Kahl;Stephen Crane;Markus Tschersich;Kai Rannenberg
Affiliations:
Goethe University Frankfurt, Chair of Mobile Business & Multilateral Security, Germany;Hewlett-Packard Labs, bristol, UK;Goethe University Frankfurt, Chair of Mobile Business & Multilateral Security, Germany;Goethe University Frankfurt, Chair of Mobile Business & Multilateral Security, Germany
Venue:
WISTP'11 Proceedings of the 5th IFIP WG 11.2 international conference on Information security theory and practice: security and privacy of mobile devices in wireless communication
Year:
2011

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Abstract

Online Social Networks form an increasingly important part of people's lives. As mobile technologies improve accessibility, concerns about privacy and trust are more apparent as advertising becomes a critical component of most social network's economic model. In this paper we describe the PICOS project's research into privacy preserving advertising options for social networks. We introduce an architecture that includes new concepts and technologies specifically designed to improve privacy and trust as well as advertising opportunities within social networks.