Psychologically targeted persuasive advertising and product information in e-commerce
ICEC '04 Proceedings of the 6th international conference on Electronic commerce
Using ubiquitous computing in interactive mobile marketing
Personal and Ubiquitous Computing
Prototyping a novel platform for free-trade of digital content
WebMedia '06 Proceedings of the 12th Brazilian Symposium on Multimedia and the web
Uncovering patterns in mobile advertising opt-in behaviour: a decision hierarchy approach
International Journal of Mobile Communications
Behaviour & Information Technology
Designing viable business models for context-aware mobile services
Telematics and Informatics
Users' View on Context-Sensitive Car Advertisements
Pervasive '09 Proceedings of the 7th International Conference on Pervasive Computing
Provide context-aware advertisements with interactivity
HCI'07 Proceedings of the 12th international conference on Human-computer interaction: applications and services
Privacy respecting targeted advertising for social networks
WISTP'11 Proceedings of the 5th IFIP WG 11.2 international conference on Information security theory and practice: security and privacy of mobile devices in wireless communication
Factors that influence the effectiveness of mobile advertising: the case of SMS
PCI'05 Proceedings of the 10th Panhellenic conference on Advances in Informatics
What Does Touch Tell Us about Emotions in Touchscreen-Based Gameplay?
ACM Transactions on Computer-Human Interaction (TOCHI)
Building an Intelligent Mobile Advertising System
International Journal of Mobile Computing and Multimedia Communications
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It has been predicted that the next phase of electronic business growth will be in the area of mobile e-commerce. The translation from "e" to "m" commerce, however, is not a straightforward task. This paper considers context sensitive advertising. According to analysts, wireless advertising will prove most successful when the advertisements merge seamlessly with the service content provided.This paper discusses key issues in the development of Ad-me (Advertising for the Mobile E-commerce user), a context-sensitive advertising system. Ad-me aims to deliver more palatable, less intrusive and personalized advertisements overlaid upon a mobile tourist guide.This paper describes the design and implementation of Ad-me and subsequently reflects upon the possibility of using user emotion to increase effectiveness of the advertising. The design of Ad-me adopts a Multi-Agent Systems (MAS) philosophy.