Location management for mobile commerce applications in wireless Internet environment
ACM Transactions on Internet Technology (TOIT)
eNcentive: a framework for intelligent marketing in mobile peer-to-peer environments
ICEC '03 Proceedings of the 5th international conference on Electronic commerce
Ad-me: Wireless Advertising Adapted to the User Location, Device and Emotions
HICSS '04 Proceedings of the Proceedings of the 37th Annual Hawaii International Conference on System Sciences (HICSS'04) - Track 9 - Volume 9
Bluetooth and WAP push based location-aware mobile advertising system
Proceedings of the 2nd international conference on Mobile systems, applications, and services
Personal and Ubiquitous Computing
Using ubiquitous computing in interactive mobile marketing
Personal and Ubiquitous Computing
Mobile Advertisement System Utilizing User's Contextual Information
MDM '06 Proceedings of the 7th International Conference on Mobile Data Management
Shaping how advertisers see me: user views on implicit and explicit profile capture
CHI '08 Extended Abstracts on Human Factors in Computing Systems
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Cars are ubiquitous and offer large and often highly visible surfaces that can be used as advertising space. Until now, advertising in this domain has focused on commercial vehicles, and advertisements have been painted on and were therefore static, with the exception of car-mounted displays that offer dynamic content. With new display technologies, we expect static displays or uniformly-painted surfaces (e.g. onto car doors or the sides of vans and trucks) to be replaced with embedded dynamic displays. We also see an opportunity for advertisements to be placed on non-commercial cars: results of our online survey with 187 drivers show that more than half of them have an interest in displaying advertising on their cars under two conditions: (1) they will receive financial compensation, and (2) there will be a means for them to influence the type of advertisements shown. Based on these findings, as well as further interviews with car owners and a car fleet manager, we discuss the requirements for a context-aware advertising platform, including a context-advertising editor and contextual content distribution system. We describe an implementation of the system that includes components for car owners to describe their preferences and for advertisers to contextualize their ad content and distribution mechanism.